Why Search Engine Optimization Is Important & What Makes SEO so Difficult to Do
Because search engine algorithms are always changing, understanding that SEO is an ongoing series of tasks is key to forming a good organic SEO strategy.
The fact of the matter is, if someone is looking for the answer to a question or a service they need, the first thing they will do is look on Google or some other search engine.
If you are a business, especially a small or mid-sized business, this makes it absolutely important that you rank well on Google and hopefully on the first page of a search at the very least.
However, this is a difficult task! The algorithms of all search engines have become very sophisticated and are also constantly changing. This is one reason why, in order to rank well, an array of factors must be considered when devising a SEO strategy for your website.
Did you know that Google has over 200 factors that it looks at to rank a website? Not only are the vast majority of these factors kept a closely guarded secret by Google, they are also always evolving!
Small to mid-sized businesses can count on our Lakeland, Florida based SEO agency to devise a strategy that will get your website to rank well organically for local searches on Google and other search engines.
In order to do this, it is vitally important that any organic SEO strategy not only incorporates local SEO tactics, but is also based on the knowledge that organic search engine optimization is not a one time only, “fire and forget” task.
Achieving and maintaining desirable organic rankings is dependent upon an ongoing series of tasks in order to keep up with both any search engine algorithm updates and the changing tactics of your competition.
What Our Ongoing SEO Service Package Includes
The ongoing SEO package that we have developed includes services designed to grow your online presence through methods that have been proven to work.
Each component of our ongoing SEO package targets a different aspect of organic ranking. For example, some components may focus on local SEO tactics, while others may focus more on domain authority building.
Ongoing content creation is one key component of organic search engine optimization. A content piece can take the form of a:
- Blog Post - Blog articles are an excellent way to re enforce keywords or even inject new ones into your website’s content.
- Case Study - Showing visitors to your website detailed examples of your work from start to finish is a proven means of converting leads into customers.
- Service Page - Perhaps you have expanded upon your service offerings. Thanks to our ongoing SEO package, you can now include a new service page to your website.
- Location Targeting Page - Once you have gained authority and ranking in your main target area courtesy of our local SEO tactics, it may be a good time to add a page that targets an additional target area that you deem a priority.
Citation Building & Management
We don’t leave our citation building to an aggregator that will spit out your information to hundreds of online business listings, many of which can actually have poor domain authority scores.
We manually submit your information to citation listings that we have hand picked because they have a high domain authority score that can be passed along to your website. Building citations can also be beneficial as a local SEO tactic.
As citations go live, we manage them to make sure that the information posted remains up to date and relevant.
There are few signals to a search engine stronger than a collection of online reviews to show the value you have brought to other people as well as develop your trust and domain authority.
Our team will create and send emails, using a list of customers you provide, to request they give a review on Google, Facebook, or other relevant websites. We track any responses and reviews. After 10 days, we will send a follow-up email to any customers who have not left a review.
*Unused requests do not roll over to the next month.
At Sharp 9 Media, we use various software that allows us to monitor behind the scenes of your competitors’ online presence. Some of what we are able to gain insight into includes:
- How much traffic their website receives
- Keywords they are using that brings in the most search volume and website visitors
- Backlinks they have acquired that may be helping to push up their domain authority score
We take the data we obtain, analyze it, and use it to your advantage by incorporating our analysis into your overall organic SEO strategy.
Online Presence Tracking
We use online software that allow us to track your Google rankings, run audits on your website, track your online reputation rating, and more.
For an extra fee, we can even apply code to your website that will produce heat maps and video of how visitors are interacting with your website!
Our SEO Package Pricing: How Much Does Ongoing SEO Cost
Our basic ongoing SEO package starts at $500 per month and provides you with 1 content piece (your choice of a blog post, case study, service page, or a page for local targeting), 2 citations per month, review building (up to 5 monthly), competitor monitoring, online presence tracking.
You can augment the basic ongoing SEO package with these additions:
- Add extra content pieces for an additional $350 per month each.
- Add 2 more citations monthly for building and management for an additional $50 per month.
- Add heat maps and video of your website’s visitor interactions for $100 per month.
How long does organic SEO take to work
The time it takes your search engine optimization to have your website ranking favorably on Google and other search engines depends entirely on factors such as:
- How much competition is in your region
- How much competition is there for certain keywords
- How well established is your competition’s online presence
- What industry you are in
In less competitive areas, it is possible for local SEO tactics to have your company's website ranking well organically within a few weeks. However, if you are in an area and/or industry that is highly competitive, it may take 9 to 12 months or longer to obtain the results you are looking to achieve.
The important thing to understand is that organic SEO is a long term investment, especially if you want to maintain good organic rankings once you acheive them.
Your SEO Efforts Start With a Properly Built Website
It doesn’t matter how nice, fancy, or modern it looks, if your website is not coded well or has been built improperly your SEO efforts will fail.
A few known factors used by search engines to determine if a website is well-built include:
- Proper use of HTML 5 tags
- Proper use of heading tags
- Page speed, especially for mobile devices
- How responsive is your website when viewed on different sized devices
At Sharp 9 Media we start your organic SEO strategy with web design that is properly done.
We do not provide our SEO services for websites that were not built by our team. This is simply because we cannot guarantee that websites built by other developers have been coded correctly.
The websites we build are coded correctly from the start and have already been tested for their performance.
Call for a consultation on organic SEO and local SEO targeting for your business
Achieving the kind of organic rankings your business needs to grow takes time. The series of ongoing tasks that form your search engine optimization strategy must be implemented correctly with no corners cut.
Our team at Sharp 9 Media will be with you every step of the way to make sure that the overall organic SEO and local SEO targeting for your business in Lakeland, Florida, or anywhere else for that matter, yields positive results.
For a consultation on our organic seo services, call us at (863) 877-4200 and see how we can improve your search engine rankings.