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Posts About Domain Authority

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Graphic showing the relationship between Domain Authority and search engine results.

Domain Authority: What Is It & How To Improve It

Domain Authority is a score that ranges from 1 to 100. It was created by a company called Moz to predict how well a website will rank on search engine result pages, which are also referred to as SERPs. Scores for the Domain Authority (DA) of a website are based upon a logarithmic scale that is influenced by a collection of factors. These factors evolve over time due to machine learning algor...

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