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Graphic symbolizing Search Engine Optimization.

Is SEO Worth It For Small Business

Is SEO worth it for small business? The simple and direct answer is yes! There you have it, the blog post is done...next question, please. Well, I’m sure you know there is more to it than just a yes, right? It’s all well and good to know that SEO is valuable to small businesses, or any business for that matter, but it would probably be good to know why it is worth investing in. L...

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Graphic showing the relationship between Domain Authority and search engine results.

Domain Authority: What Is It & How To Improve It

Domain Authority is a score that ranges from 1 to 100. It was created by a company called Moz to predict how well a website will rank on search engine result pages, which are also referred to as SERPs. Scores for the Domain Authority (DA) of a website are based upon a logarithmic scale that is influenced by a collection of factors. These factors evolve over time due to machine learning algor...

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